History of Stussy

History of Stussy

Shawn Stussy is the man who made this stussy brand.

Indeed, since childhood Shawn spent a lot of time to surf, until at the age of 13 years shawn can make his own surfing until 2 years later he was recruited by a surf board company.

Then in 1979 when Shawn was just twenty-four, he finally built his own board and signed his signature which became the trademark and logo of his streetwear brand. After that he decided to add to the T-shirt and also sweaters and sell it to the surf community in place, well that was originally stussy brand was born.

Stussy History 1980s to 2000s

In 1983 Shawn started working with his old friend Frank Sinarta Jr. Frank is an accountant who sees the enormous potential Stussy to be a very famous brand and he dares to invest $ 5,000 to become Shawn's partner. And finally in 1984 Stussy Inc. officially established and two years later the company is officially registered in the United States.

In 1986 Stussy became a very developed brand and became a new culture and Streetwear. Until now start hypenya culture hip-hop in the world, stussy also began adding hats as a new series on fashion products. Not only that, the brand stussy is also widely used by hip-hop artists at that time to become a famous brand in the community through word of mouth fans-fans of one hip-hop artist who uses it. Until then the stussy also became very synonymous with existing hip-hop music. Until a time of skateboarding culture is also being hype in Europe and Japan, Stussy then penetrated also in the world of skateboarding by creating sponsorship and skateboarding team itself with skateboarders like Scott Johnson, Richard Mulder, and Danny Montoya.

The Streetwear Revolution

History of StussyYoutube.com In 2001 one of Nike's biggest brand sneakers was very keen to revolutionize the world of sneakers. Eventually Nike also collaborated with Stussy to make a revolution in a new culture in the world of sneakers. Well, finally created the first collaboration that is Nike x Stussy Huarraches and the second collaboration is Nike Dunk High. The product of this collaboration is made together with a limited number but the greatness runs out in just 2 days. Since then other well-known brands also invite Stussy to collaborate like fellow brand streetwear like Supreme, Bape, and others.